biz.dev.Blog

PRLog (Press Release) – Apr 23, 2009 – Is your business development strategy fully leveraging the Internet to acquire new customers?  In this economic downturn, many companies are in a quandary; they are looking to save on operational expenses, yet need significant returns on their sales and marketing efforts.  There’s no question that the Internet is one channel that can deliver quick returns for a minimal investment.  But knowing how to get new customers and drive new sales from the expanding and often confusing landscape of the Internet isn’t always obvious.  And determining how your Internet efforts will impact and integrate with your comprehensive business development plan is especially unclear.      

To address this uncertainty, bolger.biz, an interactive agency specializing in business development intelligence, announces the launch of biz.dev.Lab™, a strategic methodology for generating new revenue and optimizing your business development infrastructure.   

biz.dev.Lab™ eliminates the guesswork by following a clearly defined methodology of business development intelligence, consisting of four distinct phases to enable your company to measure, quantify and qualify its current and future business development efforts:   

Phase 1 consists of Analysis and Discovery — it considers your company’s relevance, and helps identify and evaluate the best online brand positioning for your business; it measures relevance with your customers and against competitors, and hones your message for marketing your company’s products and services over the Internet.   

Phase 2 is Prioritization and Validation — establishing your company’s visibility: identifies the what, when, where and how to market your brand online, and applies the tools and techniques that are required to make you highly relevant and visible with your target audience. 

Phase 3 involves Setup and Calibration — creating a high performance biz.dev.Architecture™, an integrated framework for your business development efforts: implementing the best tools and strategies for driving and capturing qualified leads on your website; maximizing lead-to-sales conversion, and providing detailed accountability on technology, service and personnel investments.   

Phase 4 covers Trial and Market — implementing the plan and launching. 

“The impetus for developing biz.dev.Lab™ was to help companies transition away from pre-Internet business development strategies; those that place a disproportionate level of responsibility for revenue generation in the hands of Sales team(s),” says founder Dan Bolger.  ”The Lab provides a way to view business development more strategically and offers companies a precise approach for establishing relevance with customers, gaining visibility in target markets, capturing new leads, and effectively closing new business.  Using the Lab, business development becomes more measurable and has a greater value as a corporate asset.”     

bolger.biz, http://www.bolger.biz is an interactive business development agency helping companies leverage the Internet for marketing and sales.  Founded in 2009 by two business development professionals,  Dan and Lawrie Bolger, bolger.biz’s mission is to put the Internet to work for its clients to generate sales using low cost, high impact strategies.